The 30 best action figure brands in 2026
Funko, Hasbro and Mattel lead our ranking of 30 action figure brands. Compare what each brand makes, visit its official site, or shop it online.
Action Figure brands, ranked
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1
Funko
Funko Games is a place where board games are made. Perfect for every occasion, this is where you can find the match of your choice. Monopoly is not the only board game in existence. This company excels at managing exciting board games that can help you spend time with your friends and family in a grand manner. Funko Games have been in the business of making games for over 20 years. The new designs and concepts bring a lot of fun to the table.
Website: funkogames.com |Brands like Funko
Popularity 10.0/10
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2
Hasbro
Hasbro is a company that is dedicated to making the world much more fun for children, families, and fans. Its experience in the play and entertainment industry allows it to provide the products of its choice to audiences worldwide. Its catalog comprises over 1500 brands, each of them being a toy or entertainment brand. Moreover, it also specializes in content acquisition, development, production, and distribution.
Website: hasbropulse.com |Brands like Hasbro
Popularity 9.6/10
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3
Mattel
Mattel is a toy company that is a global leader in the toys and entertainment industry. Its portfolio includes famous children’s brands such as Hot Wheels, fisher-price, and Barbie. Its journey began when Harold Matson and Elliot Handler founded the company in 1945. The company name combines both their surnames. The company focuses on empowering the younger generation by creating high-quality, fun products that keep them busy. Its products ensure that children grow through play.
Website: shop.mattel.com |Brands like Mattel
Popularity 5.4/10
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4
Playmates Toys
Playmates Toys is the leading specialized toy and entertainment business, creating, manufacturing, and marketing an original, branded portfolio of toys, clothes, books, and other items based on well-known concepts. Toys such as Ninja Turtles, My Little Pony, Barbie, and Star Wars are guaranteed to fascinate children of all ages. It's no surprise that youngsters like playing with Playmates because they have the latest toys of their favorite television characters. Every youngster can choose a toy to catch their imagination and transport them to new realms.
Website: playmatestoys.com |Brands like Playmates Toys
Popularity 5.2/10
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5
Star Wars
The most famous American space opera, Star Wars, is now a vast community. The community also holds conventions known as comic cons for its fans. Doesn’t it remind us all of the popular TV series The Big Bang Theory? Their website also complies with all the movies and series released to date and sells merchandise. Come collect all their collectibles and action figures! It’s all for the most passionate fans! The Star Wars games on play store are worth playing because of their amazing graphics.
Website: starwars.com |Brands like Star Wars
Popularity 4.1/10
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6
NECA
NECA is a leading manufacturer of licensed goods, including action figures, replicas, statues, replica props, and more. NECA is the only company revolutionizing the collectibles market with its innovative, best-quality products and specialty retail experiences. For a long time, NECA has offered 100% real and enjoyable collectibles. They are incredibly proud to have created some of the most sought-after collectibles ever. They have what you need, whether you're a devoted collector or just looking for something special for your movie theater.
Website: necaonline.com |Brands like NECA
Popularity 3.6/10
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7
Jazwares
Jazwares, Inc. is a toy company that creates, manufactures, sells, and licenses a wide variety of toys and accessories for consumers worldwide. Video game controllers, collectible action figures and accessories, fashion, sports, children's plush items, miniature cars, and novelty toys are among the products offered by the company. Among their brands are Fortnite, Peppa Pig, CoComelon, Roblox toys and games by Hog Wild, Nerf games by Hasbro, and the World of Nintendo by Jakks Pacific.
Website: jazwares.com |Brands like Jazwares
Popularity 2.7/10
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8
JAKKS Pacific
JAKKS Pacific is the world's largest manufacturer and marketer of licensed plush, action figures, and collectibles, as well as the world's leading developer of electronic learning toys and a top producer of consumer products for significant licensors in categories such as sports, entertainment, fashion, and lifestyle. Its goods include collector toys like action figures, diecast cars and trucks, dolls, and plush animals; lifestyle toys such as activity play sets, ride-on, games, and puzzles; water blasters; books/novels like activity books/calendars/holiday gift guides and more. They are also one of the world's largest makers of writing implements.
Website: jakks.com |Brands like JAKKS Pacific
Popularity 2.6/10
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9
Diamond Select
DST (Diamond Select Toys) is a toy and collectibles maker for children and people of all ages. Their objective is to manufacture more fabulous toys and collectibles from their partner companies, including Marvel Comics, Hanna-Barbera, Star Trek, Star Wars, DC...
Website: diamondselecttoys.com |Brands like Diamond Select
Popularity 2.4/10
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10
ToyBiz
A modest toy business called Toybiz was founded in 1994. But in just two years, it expanded to rank among the biggest toy producers in the world. Since then, ToyBiz has manufactured some of the most suitable toys. Your one-stop...
Website: toybiz.com.au |Brands like ToyBiz
Popularity 2.3/10
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11
Mego
Mego has always been dedicated to developing top-notch toys in quality and pleasure and has been entertaining children for many generations. Mego's action figures were the ultimate playthings of choice during the 1970s, from the Super Powers Collection to Planet...
Website: megofigures.com |Brands like Mego
Popularity 1.6/10
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12
Mezco
Mezco is a marketplace where collectors may buy, sell, and display their favorite belongings. It has developed into a trustworthy platform for collectors to purchase and sell action figures, one of the most significant collections traded globally. Thanks to an...
Website: mezcotoyz.com |Brands like Mezco
Popularity 1.6/10
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13
Super7
Super7 is a haven for nerds. They specialize in selling unique and old-school products related to games and pop culture. You can find a variety of entertaining items on their site. The 80s and the 90s were periods of great...
Website: super7.com |Brands like Super7
Popularity 1.6/10
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14
Activision
Activision is an electronic website that provides digital interactive enjoyment. It is a website that showcases well-known games that significantly influence gamers. It delivers and creates internet-based games, services, and content to 450 million users worldwide; popular games include the...
Website: blog.activision.com |Brands like Activision
Popularity 1.6/10
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15
Action
Action is about the movement of life and the dynamic quality that life encapsulates. All kinds of lifestyle items can be found at the store. You can find doormats to shirts on their website. The varied range of products can...
Website: action.com |Brands like Action
Popularity 1.5/10
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16
Jada Toys
Jada Toys is a global toy company dedicated to developing safe, inventive, and more fantastic toys that inspire children. Jada Toys always designs with a purpose, whether via design, graphics, or play patterns. Its mission is to stimulate creativity and...
Website: jadatoysinc.com |Brands like Jada Toys
Popularity 1.4/10
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17
Sideshow Collectibles
Sideshow Collectibles is a world-renowned licensed collectibles designer, manufacturer, and reseller. Its objective is to be the global leader in collector item production and marketing for all significant properties, including Star Wars, DC Comics, and Marvel Comics. Inspired by today's...
Website: sideshow.com |Brands like Sideshow Collectibles
Popularity 1.3/10
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18
BANPRESTO
Animes and mangas have made a strong impression with the audience worldwide, irrespective of the age, the characters grew on the public. The Banpresto brand provides a replica of famous cartoon, anime, and manga characters in the form of a...
Website: banpresto.jp |Brands like BANPRESTO
Popularity 1.3/10
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19
Phatmojo
Phatmojo is a company that aims at delivering what the world wants by the virtue of ‘Community communication’. It invites and collaborates with individuals on ideas that may create a feeling of utter sensation and excitement among the masses and...
Website: phatmojo.com |Brands like Phatmojo
Popularity 1.1/10
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20
Eaglemoss
Eaglemoss is the most well-known and well-respected online retailer of licensed memorabilia. There's something for everyone among our almost 2,000 goods. Whether you choose to add to your action figure collection or showcase your Star Wars memorabilia, we have something...
Website: shop.eaglemoss.com |Brands like Eaglemoss
Popularity 1.1/10
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21
Loot Crate
Gaming, entertainment, and sports are vast fields to know about and have much scope of investment and profit. Loot Crate serves excellent content, film, and video presentations. The company has been rising since 2012 and has spread its crate in...
Website: blog.lootcrate.com |Brands like Loot Crate
Popularity 1.1/10
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22
Schleich
Whether you're searching for a game to play with your friends, family, or children, they offer something for everyone. You may care for small animals in the stable and create agricultural adventures with Schleich, or you can become a brave...
Website: schleich-s.com |Brands like Schleich
Popularity 1.0/10
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23
The Loyal Subjects
The Loyal Subjects is a collectable toy company that expands and promotes storytelling, community culture, and fun interactions. The Loyal Subjects has partnered with all the premium brands in this arena, including Action Vinyls, Superama, and BTS AXN. Apart from...
Website: theloyalsubjects.com |Brands like The Loyal Subjects
Popularity 1.0/10
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24
Good Smile Company
Good Smile Company is a Japanese firm that specializes in producing top-notch quality figurines and other character merchandise based on well-known licenses. Various goods from renowned series such as "Anime," "Champion," "Kemeko Deluxe," and others are available for fans all...
Website: goodsmile.info |Brands like Good Smile Company
Popularity 0.9/10
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25
Ubisoft
Ubisoft focuses on creating different worlds for everyone. It is a videogame developer company and has started games like Assassin's Creed, Just Dance, and many more. It has 26 studios spread across 18 countries. From its first release, 'zombie' in...
Website: support.ubisoft.com |Brands like Ubisoft
Popularity 0.9/10
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26
Moose Toys
Moose Toys is determined to make kids shriek with excitement and enjoy every moment they spend playing with the toys, collectibles, and other products. With a team of over six hundred employees, Moose has also stretched into the entertainment industry...
Website: moosetoys.com |Brands like Moose Toys
Popularity 0.9/10
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27
Coleco
All you water babies, Coleco is the brand for you. With its 52 years of experience, Coleco has installed almost 2,500 swimming pools. It offers the installation of a variety of swimming pools and hot tubs. To enable the customers...
Website: colecopools.com |Brands like Coleco
Popularity 0.8/10
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28
Capcom
The Capcom Store features a plethora of games to entice consumers. The Devil May Cry is one of their best-selling titles. Mega Man is a game that allows users to roam the world and crack codes. Monster Hunter offers a...
Website: store.capcom-europe.com |Brands like Capcom
Popularity 0.8/10
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29
Kidrobot
Kidrobot, a manufacturer of lifestyle items, is a leading creator and reseller of limited-edition toys. The hello kitty structure is built of vinyl collectible mannikin and is decorated with the softest quality materials. The graphic creators, toy artists, groundbreaking creators,...
Website: kidrobot.com |Brands like Kidrobot
Popularity 0.8/10
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30
Minecraft
In Minecraft, the world is yours to design. As you build, mine, battle critters, and explore the ever-changing Minecraft terrain, prepare for an adventure with endless possibilities. Fun mobs and blocks bring the overworld to life. Discover a dynamic and...
Website: minecraft.net |Brands like Minecraft
Popularity 0.7/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Funko | funkogames.com | /funkogames | funkogames/ | @funkogames | – |
| Hasbro | hasbropulse.com | /hasbropulse | hasbropulse | – | – |
| Mattel | shop.mattel.com | – | – | – | – |
| Playmates Toys | playmatestoys.com | /TMNTPlay | tmntplay | @playmatestoys | TMNTToys |
| Star Wars | starwars.com | /StarWars | starwars | @starwars | starwars |
| NECA | necaonline.com | /necaofficial | necaofficial | @NECA_TOYS | UCbPoSBUmg-ZtF9QyETaItyA |
| Jazwares | jazwares.com | – | – | – | – |
| JAKKS Pacific | jakks.com | /jakkspacifictoys | jakkstoys | @jakkstoys | jakkspr2 |
| Diamond Select | diamondselecttoys.com | /diamondselecttoys | collectdst | @CollectDST | CollectDST |
| ToyBiz | toybiz.com.au | /ToybizToystore | – | @ToybizToystore | – |
Action Figures Buying Guide: Tips and Recommendations
Action figures have been popular collectibles for decades, and for good reason. They provide fans of movies, TV shows, comics, and games with a tangible way to revel in their favorite heroes and villains up close. Not only are action figures ideal for playtime, storytelling, and display, but they are also an investment that can increase in value over time.
However, with hundreds of action figures available on the market, choosing which ones to buy can be a daunting task. You want something that is high-quality, visually appealing, true to the source material, and of course, within your budget. In this buying guide, we will provide you with some tips and recommendations to help you make informed decisions when purchasing action figures.
1. Know your budget
The first step in buying action figures is to determine your budget. The cost of action figures can vary greatly depending on factors such as the brand, rarity, material, and size. Some action figures can be found for as little as $5, while others can cost hundreds or even thousands of dollars. Knowing how much you are willing to spend will help narrow down your options and prevent you from overspending.
2. Research different brands
There are several brands that produce action figures, including Hasbro, NECA, McFarlane Toys, Funko, and Mezco. Each brand has its own style and quality, and it is essential to research each one before making your purchase. Look for reviews and comparisons of different brands to determine which ones produce action figures that match your preferences and budget.
3. Consider the figure's rarity
The rarity of a figure can greatly affect its price and collectibility. Limited-edition figures are usually more expensive but can also increase in value over time. On the other hand, mass-produced figures are more affordable but do not hold as much value. If you are interested in collecting action figures as a long-term investment, it may be worth investing in limited-edition figures.
4. Choose the right size
Action figures come in various sizes, ranging from 3.75 inches to 12 inches or more. The size of the figure should be taken into consideration when purchasing. Smaller figures are generally less expensive but may have fewer articulation points and details. Larger figures can be more expensive but often have more articulation points and greater attention to detail.
5. Articulation and detail
The articulation and detail of an action figure are crucial factors to consider when making a purchase. Articulation refers to how many points of movement the figure has. The more articulation points, the more flexible and poseable the figure will be. The level of detail on a figure can also affect its quality and value. Look for figures with intricate paint jobs, accurately sculpted features, and accessories that match the character's weapons or attire.
6. Authenticity
When buying an action figure, it is essential to ensure that it is an officially licensed product. Unlicensed figures are often cheap imitations that do not accurately represent the character they are supposed to depict. Make sure to verify that the figure you are interested in is a licensed product from a reputable manufacturer.
7. Condition
The condition of the figure is also a vital factor to consider. If you plan on displaying your action figure, you will want to ensure that it is in excellent condition with no visible damage, scuffs, or scratches. If you are purchasing a limited-edition figure, its condition will also affect its future value, so be sure to check the packaging for any signs of wear or tear.
8. Where to buy
Once you know what you are looking for, it is essential to choose a reliable seller. You can buy action figures from a variety of sources, including toy stores, comic book stores, online marketplaces, and auction sites. Make sure to research the seller's reputation, read reviews, and verify their return policy before making a purchase.
Conclusion
By following these tips and recommendations, you can ensure that you are making an informed decision when purchasing action figures. Remember to set a budget, do your research, and consider the figure's size, articulation, detail, authenticity, and condition. Whether you are buying action figures for play or collecting, there is something for everyone in the world of action figures.
9. Collecting vs. Play
When it comes to buying action figures, it is essential to consider your purpose. Are you buying them for collecting or play? If you plan on keeping them in mint condition, you will need to handle them carefully and keep them in their original packaging. In contrast, if you plan on playing with them, you may opt for figures that are sturdier and have more articulation points to make them poseable and flexible.
10. Display options
Once you have acquired your action figures, you may want to consider how you will display them. There are several display options, including shelves, cabinets, and cases. Some collectors prefer to display their figures in dioramas or scenes that match the character's environment. Whatever option you choose, make sure it is secure and showcases your figures in the best way possible while protecting them from dust and damage.
11. Brand and character loyalty
Some collectors prefer to stick to a particular brand or character. This can be due to personal preferences, sentimental value, or aligning with a particular fandom. If you have a specific brand or character that you love, you may want to consider investing in their action figures. Collecting a line of figures from a particular brand or character can also be an exciting and fulfilling hobby.
12. Community and conventions
Joining a community of action figure enthusiasts can enhance your collecting experience. You can share tips, ideas, and experiences with like-minded individuals and learn more about the history and culture surrounding action figures. Attending conventions and trade shows can also give you the opportunity to meet fellow collectors and buy rare and exclusive figures.
Conclusion
Buying action figures can be an enjoyable and fulfilling hobby. By considering your budget, researching different brands, choosing the right size, articulation, and detail, ensuring authenticity and condition, selecting a reliable seller, and knowing your purpose, you can make informed decisions when adding to your collection. Remember to also consider display options, brand and character loyalty, and joining a community of fellow collectors. Happy collecting!
