The 28 best cruelty free mascara brands

  • 28 brands ranked
  • Ranked by brand visibility

essence, Too Faced and Pacifica lead our ranking of 28 cruelty free mascara brands. Compare what each brand makes, visit its official site, or shop it online.

Cruelty Free Mascara brands, ranked

TSCentral is reader-supported: we may earn a commission when you shop through links on this page. It does not affect the ranking.

  1. 1

    essence

    From Germany, essence sells affordable makeup and skincare, including face masks and beauty products sold through drugstores. Its makeup line is aimed at young buyers who want colorful, playful options. The brand also carries essential oils and carrier oils for those who prefer home skincare routines.

    Popularity 10.0/10

  2. 2

    Too Faced

    A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to researching safe ingredients for their customer's and their family's health and cruelty-free cosmetics and packaging. They design with an eye toward quality and enjoyment, from their honors chocolate-scented eye makeup palettes to their advanced blending brushes and lip treatments.

    Popularity 3.1/10

  3. 3

    Pacifica

    Pacifica sells vegan, cruelty-free skincare and fragrance as a clean beauty brand. Its lineup includes perfumes, moisturizing lotion, mineral sunscreen and a face foam wash. The range covers both face care and fragrance, with the brand describing its formulas in its own terms. The brand says its formulas are sulfate-free and free of harsh additives.

    Popularity 2.7/10

  4. 4

    Vivienne Sabó

    Vivienne established Vivienne Sabã³, a French makeup brand, because she longed to begin her own cosmetics line and make a profession out of her enthusiasm for excellence during a period of tastefulness and high design during the 1930s when she used to live in Paris. The company sells captivating perfumes, long-lasting lipsticks, and eyeliners, and all the products are of excellent quality.

    Popularity 2.4/10

  5. 5

    The Body Shop

    Vegan formulas shape the skin care lineup at The Body Shop, which covers face ointments, body scrubs and shea butter products. Body mists and eau de parfum sit alongside them, with a musk scent among the fragrances. The company says it works toward eco-friendlier packaging.

    Popularity 2.0/10

  6. 6

    Medusa's Make-Up

    Medusa's Cosmetics is the top vegan and cruelty-free eye, lip, and facial makeup business. They are the first and only color cosmetics firm specializing in loose glitter eyeshadow. Their objective is to offer greater cosmetics at a reasonable price. They carry a large selection of beauty goods, including eyeshadows, lipsticks, and other accessories. Each item is lovingly handcrafted, and they make every effort to engage you in every stage of the process, from discussing new ideas to fulfilling your order.

    Popularity 1.8/10

  7. 7

    Topshop

    Topshop, a British high street fashion label, sells women's dresses, skirts, crop tops and mini skirts. Its clothing follows current trends, and the designs mix classic cuts with newer shapes. The range is aimed at shoppers who want fast-changing styles at everyday prices.

    Popularity 1.6/10

  8. 8
  9. 9

    Rude

    Rude is a cosmetic brand established in 2016 and situated in the middle of Los Angeles, California. The brand has many quirky cosmetics collections to offer the customers. It provides high quality products at a comfortable price range. It has...

    Popularity 1.6/10

  10. 10

    wet n wild

    Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated...

    Popularity 1.6/10

  11. 11

    Almay

    Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....

    Popularity 1.6/10

  12. 12

    tarte

    Vegan, cruelty-free and paraben-free formulas define Tarte's makeup line. The brand says its products are made without silicone, phthalates and mineral oil, and it uses clean, skin-friendly ingredients. Its face makeup is designed to apply smoothly and stay set through...

    Popularity 1.6/10

  13. 13

    blinc

    Blinc Cosmetics creates tube mascara to find a solution that does not smear, flake, or run. Blinc's oil-free formula allows for all-day wear. Unlike many "waterproof" mascaras, they did not need to be removed with harsh makeup removers or washing....

    Popularity 1.6/10

  14. 14

    IT Cosmetics

    Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products....

    Popularity 1.6/10

  15. 15

    Glamour

    Silk and satin fabrics define many of the dressing gowns, bridal robes and night suits from Glamour. Some styles include sheer panels, lace trim or removable sash ties. Its nightwear collection spans everyday loungewear through to bridal pieces across the...

    Popularity 1.3/10

  16. 16

    ELF

    ELF sells drugstore cosmetics, with affordable makeup and skincare for the eyes and face. Its range includes makeup brushes, black eyeliner, primers and lip products in several finishes. The brand is cruelty-free and sold in stores and online.

    Popularity 1.3/10

  17. 17

    Lavera

    Sensitive and everyday skin care users looking for simple facial products will find moisturizing lotions, facial care, face make-up and lipstick from Lavera. The brand's formulas are built on natural ingredients and are free of parabens, silicones and mineral oils,...

    Popularity 1.3/10

  18. 18

    theBalm

    By listening to the company's name, theBalm, we can guess that it is a lip balm brand. But, it is a complete beauty brand that promises to provide paraben-free, cruelty-free, and talc-free cosmetics. They produce effective anti-aging products and makeup...

    Popularity 1.3/10

  19. 19

    Ellen Tracy

    Women nowadays are no longer the suppressed population. They are now the representatives of independence and courage. Ellen Tracy is a brand made for women who are independent and trying their best to do something remarkable for this society. It...

    Popularity 0.9/10

  20. 20

    Lush

    At Lime Lush Boutique, they believe that every woman has the right to feel attractive. Allow their fashionable and economical dresses to give you the confidence to shine, whether you're shopping for a formal event or daily casual wear. They...

    Popularity 0.9/10

  21. 21

    Select

    Select stocks women's dresses, blouses and sweaters, and it also carries sterling silver jewellery. Its collection covers dresses, shoes and accessories, so one outfit can be built from the same brand. The company keeps adding new pieces to its range,...

    Popularity 0.9/10

  22. 22

    Petra

    Petra Organics is a natural cosmetic label. The brand prepares all the skincare products and cosmetics from natural ingredients enriched with mother nature's goodness. From mascara, face serum, and waterproof eyeliner, every single product is formulated by integrating the nutritional...

    Popularity 0.9/10

  23. 23

    Iconic Pet

    Iconic Pet is a brand that takes care of your pets. They know how to make quality products for dogs, cats, and small birds. Business professionals have found this exciting solution to the problem in the form of products. They...

    Popularity 0.9/10

  24. 24

    Hard Candy

    Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every woman desires to seem attractive, assertive, and confident; to achieve this, you must use cosmetic items that bring out the...

    Popularity 0.9/10

  25. 25

    W7

    Professionals created the W7 Brand to care for every aspect of your natural skin and all your cosmetic requirements. It offers premium goods at cost-effective prices that are affordable for everyone. It provides a wide variety of items, including eye...

    Popularity 0.9/10

  26. 26

    Doll 10

    Working to meet more than the beauty requirements is the Doll 10. The brand established in the beauty industry embarks on a journey to provide a sense of self and confidence with a dermatologist-tested clean line of products. It uses...

    Popularity 0.9/10

  27. 27

    Absolute new York

    Beauty fans who want lashes, eyeliner, glitter shadow and full eyeshadow sets will find them from Absolute New York. The brand takes its theme from New York City, describes its products as cruelty-free, and also sells skincare, haircare and nail...

    Popularity 0.9/10

  28. 28

    Beauty For Real

    We've thoughtfully created makeup essentials that reflect how you get ready every day. Packed with vitamins, antioxidants and anti-aging innovation, our formulas are customized and cruelty-free. Made in Miami with Love.

    Popularity 0.9/10