The 30 best eyebrow mascara brands
Maybelline New York, COVERGIRL and Revlon lead our ranking of 30 eyebrow mascara brands. Compare what each brand makes, visit its official site, or shop it online.
Eyebrow Mascara brands, ranked
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1
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.
Website: maybelline.com |Brands like Maybelline New York
Popularity 10.0/10
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2
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual, their goods perform admirably, allowing you to be your most attractive self. This makeup gives you a flawless appearance. Don't forget to use their exciting eye, lip, and nail products to add color to your cheeks, lips, and eyes. Check out their new TruBlend foundation for a beautiful complexion that lasts the whole day.
Website: covergirl.com |Brands like COVERGIRL
Popularity 7.2/10
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3
Revlon
Revlon is a global leader in beauty and has a portfolio of famous brands that have struck a chord with people worldwide. The company deals with beauty, color cosmetics, hair, and skincare. With Elizabeth Harden and Charles Revson as the founders, the brand was bound to go far. Harden had created a bold red lipstick to signify solidarity for female soldiers in the World War. The brand has changed the lives of many today.
Website: revlon.com |Brands like Revlon
Popularity 4.4/10
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4
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.
Website: rimmellondon.com |Brands like Rimmel
Popularity 4.4/10
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5
NYX
NYX is one of the budding professional make-up brands across the globe. The brand supports and vocalizes self-expression and boldness. Originating from Los Angeles, NYX has cruelty-free and 100% vegan products that last longer than usual make-up. Use their expert formulas and ace the basic cosmetic glow by getting all creative with your looks. They also support equality for all, thus, believing in the dynamic world revolutionizing to inclusivity. Have you explored their classics yet? Their Butter Gloss is worth a try.
Website: nyxcosmetics.com |Brands like NYX
Popularity 4.3/10
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6
Bourjois
Bourjois, a French beauty company with more than 170 years of history, is recognized as the top skincare expert in the world of cosmetics and makeup. The product collection includes BB creams and foundations, eye shadows, lipsticks, lip glosses, concealers, and makeup removers. The mission of Bourjois is to offer practical, simple-to-use solutions for all your skincare requirements. With their extensive product line, Bourjois has you covered whether you need anything to protect your skin from the sun, provide it with essential nutrients, or address issues like redness and irritation.
Website: bourjois.com |Brands like Bourjois
Popularity 2.8/10
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7
Physicians Formula
Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe and eco-friendly. A scientific method of approach is taken to craft all the formulas. Mixing the goodness of the natural ingredients with the certified scientific processes helps create the perfect cosmetic. They do not test on animals.
Website: physiciansformula.com |Brands like Physicians Formula
Popularity 2.8/10
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8
Technic
The Technic brand provides a variety of items that are intended to enhance your natural attractiveness. Their idea is straightforward: perfect skin made simple. To make their award-winning products tailored to suit all skin types, they employ the best quality ingredients, including natural and organic extracts. They meticulously choose the finest ingredients from across the world and combine them in their UK labs to develop new products that are both top-of-the-line and reasonably priced. They think that cosmetics should be enjoyable, simple, and affordable. Choose Technic and prepare for beautiful, glowing skin.
Website: techniccosmetics.com |Brands like Technic
Popularity 2.8/10
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9
ELF
Elf is a renowned drugstore cosmetic brand known for its high-quality and affordable makeup and skincare products. They carry a range of makeup items for the eyes and face, and their tools are also good quality. The company's primers and...
Website: elfcosmetics.com |Brands like ELF
Popularity 2.7/10
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10
essence
If make-up and beauty are your passion, too, you must try original and creative products from Essence! Mattifying compact powder, which commits a matt complexion on every use, gives you the complete professional look in no time. The brand is...
Website: essence.eu |Brands like essence
Popularity 2.6/10
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11
Almay
Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that caters to those with sensitive skin. It has a large selection of items designed to be soft on the skin....
Website: almay.com |Brands like Almay
Popularity 2.6/10
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12
Eveline Cosmetics
A distinguished cosmetics firm with a history spanning more than a century produces Eveline Cosmetics. Natural components are used in the company's product line to give every lady the assurance and ability to be attractive. Eveline Cosmetics can help you...
Website: evelinecosmeticsusa.com |Brands like Eveline Cosmetics
Popularity 2.6/10
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13
wet n wild
Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated...
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 2.4/10
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14
Max Factor
Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get the proper hue for your skin tone and create the perfect appearance for every occasion with a wide choice of...
Website: maxfactor.com |Brands like Max Factor
Popularity 2.2/10
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15
tarte
Tarte is a business dedicated to creating outstanding products filled with healthy ingredients. They think that the secret to beautiful skin and long-lasting beauty begins with clean, pure ingredients—which is what they give, whether their products are vegan, cruelty-free, and...
Website: tartecosmetics.com |Brands like tarte
Popularity 1.9/10
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16
Delia
Delia Cosmetics is an expert and a leader in creating suitable, tested formulas for skin and hair care. These products are purely organic and carefully researched before it is sold. They have a 20-year-long legacy in creating the most dependable...
Website: delia.pl |Brands like Delia
Popularity 1.9/10
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17
KIKO MILANO
KIKO MILANO is a well-known makeup and beauty brand that manufactures all kinds of makeup products. With more than 1400 high-quality makeup and beauty products, this Italian brand is famous among makeup lovers. The brand plays with many colors and...
Website: kikocosmetics.com |Brands like KIKO MILANO
Popularity 1.9/10
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18
Ardell
Ardell is a well-known manufacturer of fake lashes and other beauty items. Their fake eyelashes complement your natural attractiveness and make you stand out in a crowd. They are simple to apply, comfy to wear, always stylish, and reasonably priced....
Website: ardellshop.com |Brands like Ardell
Popularity 1.8/10
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19
EYLURE
For over 65 years, EYLURE has manufactured stunning lashes, nails, and eye cosmetics. When you put on their luscious lashes or alter your eyes with striking eyeliner, you can be confident that you're creating a breathtaking look. For all events,...
Website: eylure.com |Brands like EYLURE
Popularity 1.8/10
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20
Sleek MakeUP
Sleek Cosmetic is a dynamic, award-winning makeup company that empowers women in their makeup bags and society. They think that no matter how you live your life, you can be included, acknowledged, and loved the way you want. Their goal...
Website: sleekmakeup.com |Brands like Sleek MakeUP
Popularity 1.8/10
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21
Anastasia Beverly Hills
Anastasia Beverly Hills offers unique, great-performance products that encourage a healthy lifestyle, influenced by the ancient Greek notion of balance. Each product is designed with beauty fans in mind, from their skincare line to groundbreaking makeup brushes and equipment. Anastasia...
Website: anastasiabeverlyhills.com |Brands like Anastasia Beverly Hills
Popularity 1.7/10
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22
BY TERRY
BY TERRY is a brand centered on science and technology. Every product they release, whether a foundation or a nail polish line, incorporates continual innovation and research to create unique and state-of-the-art goods in beauty. BY TERRY's unique formulations include...
Website: byterry.com |Brands like BY TERRY
Popularity 1.7/10
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23
Sleek
Sleek MakeUP is the UK's number one supplier of professional makeup and beauty products, catering to all skin tones. With a vast range of best-quality cosmetics, from eyeshadow palettes to contouring kits and so much more, you're sure to love...
Website: sleekmakeup.com |Brands like Sleek
Popularity 1.6/10
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24
Anastasia
Groom yourself with Anastasia and steal gazes. The renowned American brand is committed to cruelty-free cosmetic generation which delivers the ultimate polished look. Their website conveniently provides tutorials on how to use their products. You can now build your palettes...
Website: anastasiabeverlyhills.com |Brands like Anastasia
Popularity 1.4/10
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25
MUA Make Up Academy
MUA is your one-stop-shop for any makeup, cosmetics, and beauty product. They offer a wide range of 100% vegan and cruelty-free products - from eye shadow palettes to nail stickers, you can find everything you need in one place. They...
Website: muastore.co.uk |Brands like MUA Make Up Academy
Popularity 1.4/10
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26
jane iredale
A first-of-its-kind company established in the beauty industry with the name Jane Iredale supplies cosmetics and a line of beauty products based on minerals. The American label supplies make-up for the face, eyes, cheeks, lips, tools, and kits, along with...
Website: janeiredale.com |Brands like jane iredale
Popularity 1.4/10
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27
Milk Makeup
Vegan and animal-free cosmetics are available from Milk Makeup. They create the best Milk cosmetic products with the best quality ingredients because they think what you put on your body should be as kind to you as it is to...
Website: milkmakeup.com |Brands like Milk Makeup
Popularity 1.3/10
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28
IT Cosmetics
Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products....
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 1.3/10
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29
Younique
Younique is a cosmetic business and a society of people who believe in sharing their love of beauty. They are a global brand that promotes an individual's self, originality, and soul. Younique aims to use premium-quality goods to elevate, empower,...
Website: youniqueproducts.com |Brands like Younique
Popularity 1.3/10
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30
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| Rimmel | rimmellondon.com | /rimmellondon | rimmellondonuki | @Rimmellondonuk | rimmellondon |
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
| Bourjois | bourjois.com | /BourjoisMiddleEast | – | – | – |
| Physicians Formula | physiciansformula.com | /PhysiciansFormula | physiciansformula | @PFCosmetics | pfcosmetics |
| Technic | techniccosmetics.com | /Techniccosmetics | technic_cosmetics | @techniccosmetic | – |
| ELF | elfcosmetics.com | – | – | @elfcosmetics | – |
| essence | essence.eu | /essence.cosmetic | essence_cosmetics | @essence_DE | essencecosmetics |
Eyebrow Mascara Buying Guide
Over the past few years, eyebrows have become one of the most important parts of our beauty routine. Gone are the days of over-plucked brows and thin, barely-there arches. Now, bold, bushy, and perfectly shaped brows are in vogue. However, not everyone is blessed with full eyebrows. That's where eyebrow mascaras come in – they're one of the easiest ways to get fuller looking brows in a jiffy!
When shopping for an eyebrow mascara, there are a few things that you should keep in mind. In this buying guide, we'll tell you everything you need to know about choosing the right eyebrow mascara for you.
What is Eyebrow Mascara?
Eyebrow mascara is a product that helps to define, volumize, and set your eyebrows in place. It comes in a small tube with a brush applicator – much like a regular mascara for your lashes. The difference is that eyebrow mascaras are formulated with ingredients that are gentle and safe for use around the eye area. They're also designed to give a more natural look that suits the needs of the brow instead of coating the hairs heavily.
How to Choose the Right Shade?
The first step while choosing an eyebrow mascara is to find the right color. The shade you choose should match both your brows and your hair color. If your hair is darker, you'll likely need a darker shade. If your hair is lighter, choose a lighter shade. For those with reddish or strawberry blonde hair, a honey-brown or auburn color will be your best bet.
Another thing to keep in mind is to avoid shades that are too warm or too cool. If you have warm-toned hair, a warm brown would look better than a light or cool-toned brown. Similarly, if you have cool-toned hair, a cool-toned brown or taupe would suit you better. You can also opt for a clear mascara that gives a more natural look and is the perfect solution for those who want to keep their natural cream color of brows.
What Type of Finish do you Want?
When selecting an eyebrow mascara, consider the finish or texture you want to achieve. There are three types of finish: matte, satin, and glossy. If you prefer a natural look, go for a matte finish. A matte finish looks more natural and less greasy. A satin finish has a slight sheen that looks great on camera and in bright light. A glossy finish is perfect if you want a bold, dramatic look. It gives a wet look to the brows and makes them look more prominent.
What are the Mascara's Ingredients?
Another thing to consider is the ingredients in the eyebrow mascara you're planning to buy. Look for products that are formulated with natural ingredients like beeswax, carnauba wax or castor oil, etc. Avoid products that contain harsh chemicals like parabens or fragrances that can damage the delicate skin around your eyes. Natural ingredients not only add nourishment but also help in keeping your skin free from irritation.
What Is the Mascara Wand Like?
The wand of the eyebrow mascara determines the shape and the type of application you get. Thin brush wands are perfect for precise application and work well when filling in sparse areas or shaping the arch. A large fiber wand can be used to add volume and texture to your brows. A unique spoolie is great when going for a natural look. It's essential to understand the brush's texture and shape to make sure it butterflies the texture and also creates neat and clean strokes.
Which Formula to Choose?
Eyebrow mascaras come in two types of formulas – waterproof and non-waterproof. Waterproof mascaras are perfect for those who have oily skin, sweat a lot or live in humid weather conditions. They can't be washed off with ease but last longer than non-waterproof mascaras. Non-waterproof mascaras are gentler on the skin around your eyes and can be easily washed off with water or makeup remover. They tend to last longer as compared to powder or pencil, and they add more texture to your brows.
How Much Should You Spend on an Eyebrow Mascara?
The price of eyebrow mascaras can vary depending on the brand and ingredients used. However, you can easily get a good quality eyebrow mascara at a reasonable price. The best thing about eyebrow mascaras is that they last quite long, so investing in a good one is a good idea. You can expect to spend anywhere between $10 and $30 on an eyebrow mascara.
The Top Eyebrow Mascaras to Try
With so many options out in the market, buying the right one can be confusing. To help you out, here are some of the best eyebrow mascaras you can get your hands on:
1. Glossier Boy Brow
Glossier Boy Brow is a cult-favorite and a go-to for beauty lovers. It comes in a variety of shades and gives a natural, fluffy look to your brows. It's waterproof, budge-free, and lasts all day long.
2. Benefit Cosmetics Gimme Brow
Benefit Cosmetics Gimme Brow is infused with microfibers that help create natural-looking fullness and texture while holding your brows in place. It's water-resistant and easy to apply using its unique tapered brush.
3. Anastasia Beverly Hills Tinted Brow Gel
Anastasia Beverly Hills Tinted Brow Gel is designed to add volume and fullness to your brows. It's infused with botanicals and conditioners to keep your brows healthy and nourished. The tapered brush helps make your brows look natural and full.
4. Maybelline New York Brow Drama Sculpting Brow Mascara
Maybelline New York Brow Drama Sculpting Brow Mascara has a tinted formula that helps to sculpt and define your brows. It's easy to apply and comes with a unique sculpting ball brush that gives a natural and full look.
5. L'Oreal Paris Brow Stylist Boost and Set Mascara
L'Oreal Paris Brow Stylist Boost and Set Mascara comes with a spoolie brush that makes application super easy. It's enriched with fibers that help to plump and volumize your brows while giving a matte finish.
6. Hourglass Arch Brow Volumizing Fiber Gel
Hourglass Arch Brow Volumizing Fiber Gel is a lightweight formula that contains fibers that attach to your brows, making them look fuller and voluminous. The brush has a unique shape that helps create a natural look while keeping your brows in place for hours.
7. Milk Makeup KUSH Fiber Brow Gel
Milk Makeup KUSH Fiber Brow Gel is formulated with cannabis oil, making it an excellent choice for those with sensitive eyes. It comes with a tapered brush that helps create a natural, voluminous look while keeping your brows in place.
Conclusion
Choosing the right eyebrow mascara isn't easy, but with this guide, you can make an informed decision. Remember, a good eyebrow mascara should match your hair color, have the right finish, contain natural ingredients, and have a brush that works for you. With the right eyebrow mascara, you can have bold and beautiful brows that perfectly complement your face.
