The 30 best green primer brands in 2026
Smashbox, NYX and ELF lead our ranking of 30 green primer brands. Compare what each brand makes, visit its official site, or shop it online.
Green Primer brands, ranked
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1
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional makeup artists and photographers put their cosmetics to the test in a Los Angeles picture studio. It is now open to the broad masses. They provide professional cosmetics for men and women to wear on the move and for professional photographic assignments.
Website: m.smashbox.com |Brands like Smashbox
Popularity 10.0/10
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2
NYX
NYX is one of the budding professional make-up brands across the globe. The brand supports and vocalizes self-expression and boldness. Originating from Los Angeles, NYX has cruelty-free and 100% vegan products that last longer than usual make-up. Use their expert formulas and ace the basic cosmetic glow by getting all creative with your looks. They also support equality for all, thus, believing in the dynamic world revolutionizing to inclusivity. Have you explored their classics yet? Their Butter Gloss is worth a try.
Website: nyxcosmetics.com |Brands like NYX
Popularity 9.9/10
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3
ELF
Elf is a renowned drugstore cosmetic brand known for its high-quality and affordable makeup and skincare products. They carry a range of makeup items for the eyes and face, and their tools are also good quality. The company's primers and lip products are well-loved and come in multiple finishes and colors. They are also a cruelty-free brand, and their products can be found worldwide in beauty stores and online.
Website: elfcosmetics.com |Brands like ELF
Popularity 9.1/10
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4
Hard Candy
Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every woman desires to seem attractive, assertive, and confident; to achieve this, you must use cosmetic items that bring out the best. You may purchase everything from lipstick to eye shadow and blush to the foundation in their online store. Their goods are created using more unusual ingredients at a low cost.
Website: hardcandy.com |Brands like Hard Candy
Popularity 5.9/10
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5
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.
Website: rimmellondon.com |Brands like Rimmel
Popularity 5.7/10
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6
L.A. COLORS
L. A COLORS brings a pop of color into the dull and monotonous life. It is a cosmetics brand that plays with bright pigments. They are committed to providing their customers with a broad color palette and not only the boring nudes. They have exceptional quality in all their products, and a lot of thought goes into making it all. L. A COLORS also try to keep up with the latest fashion trends and make for the hottest sets.
Website: lacolors.com |Brands like L.A. COLORS
Popularity 5.7/10
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7
Clarins
Clarins was established in 1954. The founder wanted to create this brand to understand women's needs. They wanted to create an attractive solution for all the women's needs in the beauty sector. They have taken inspiration from nature by studying it over the years. The company upholds the same principles to date. Clarins has a massive collection of items on its selling list to make them available to its customers. The power and goodness of plants are infused in their products.
Website: clarinsusa.com |Brands like Clarins
Popularity 5.2/10
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8
Kanebo
Kanebo Cosmetics is a personal care product manufacturing company based in Minato-ku, Tokyo, Japan. They formulate beauty and makeup products that will allow us to feel the skin we want. Their product category includes skincare items, makeup products, and virtual makeup platforms. They offer to untie our inmost allure and bring about the splash of colors on our faces. Their products will have minimal damage to your skin with the proper and quantified use of ingredients and formulations. The concept behind launching this brand is the act of women's empowerment. It heightens hope and positive gesture toward our skin.
Website: kanebo-global.com |Brands like Kanebo
Popularity 5.2/10
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9
L.A. Girl
L.A. Girl is focused on making items that provide incredible value while being fashionable and giving the best quality at an accessible price. Their gifted, creative makeup artists and beauty specialists work tirelessly to create new, innovative products inspired by...
Website: lagirlusa.com |Brands like L.A. Girl
Popularity 5.0/10
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10
Shiseido
Shiseido’s creed is to stand out from the pack. Founder Arinobu Fukuhara had carved a path for himself when he set up a district pharmacy in Ginza. It was Japan’s first taste of Western-inspired pharmaceuticals. With more customers queueing outside...
Website: shiseido.co.uk |Brands like Shiseido
Popularity 4.2/10
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11
Physicians Formula
Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula is making cosmetics and skincare products for their customers. They make sure that the only products they use are safe...
Website: physiciansformula.com |Brands like Physicians Formula
Popularity 3.9/10
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12
YES TO
YES TO is a skincare line that focuses on the natural cell regeneration process of the skin. Clean chemicals, non-toxic formulas, and active botanicals help your skin naturally regenerate itself, such as eliminating age spots and wrinkles. In each product,...
Website: yesto.com |Brands like YES TO
Popularity 3.5/10
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13
Creme
Creme is a one-stop-shop for all things Korean skincare, cosmetics, and makeup. They ship to many countries across the world. With their exceptional customer support team on standby 24/7 to answer any product queries you may have, they strive to...
Website: thecremeshop.com |Brands like Creme
Popularity 3.2/10
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14
INGLOT
INGLOT is a global brand of cosmetics that has stores in 90 countries in more than 950 locations. They respect the individuality of every customer and try to create sophisticated and top-quality products. INGLOT has revolutionized makeup in recent years....
Website: inglotcosmetics.com |Brands like INGLOT
Popularity 3.2/10
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15
ULTA
Ulta, a cosmetic business, allows everyone to get the greatest beauty and skincare items from their website. The platform enables other firms to engage and offer their items online, giving buyers a diverse selection of options to purchase. Lip plumpers...
Website: ulta.com |Brands like ULTA
Popularity 2.7/10
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16
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual,...
Website: covergirl.com |Brands like COVERGIRL
Popularity 2.7/10
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17
The History of Whoo
Whoo is a Korean cosmetics company. Whoo contributes to the integration of current science with forceful eastern remedies. Whoo's goal is to create luxurious skincare items with extraordinarily smooth, precise, and shining skin. They produce this skincare using premium components...
Website: whoo.sg |Brands like The History of Whoo
Popularity 2.7/10
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18
Technic
The Technic brand provides a variety of items that are intended to enhance your natural attractiveness. Their idea is straightforward: perfect skin made simple. To make their award-winning products tailored to suit all skin types, they employ the best quality...
Website: techniccosmetics.com |Brands like Technic
Popularity 2.7/10
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19
IPKN
IPKN is a South Korean company that makes cosmetics. They were founded in 1999, and they pride themselves on the efficiency and original design of its goods. It produces distinctive cosmetics that appeal to ladies all around the world. They...
Website: ipknus.com |Brands like IPKN
Popularity 2.7/10
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20
wet n wild
Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated...
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 2.2/10
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21
KleanColor
KleanColor is a company that shouts boldness and vibrant colors. They are a cosmetic brand that offers affordable cosmetics for people of all ages. If you want to stand out and turn heads in a crowd, then this company's color...
Website: kleancolor.com |Brands like KleanColor
Popularity 2.2/10
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22
IT Cosmetics
Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related issues and is known for encouraging women across the globe. It supplies clinically tested, top-notch, suitable skincare and makeup products....
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 2.2/10
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23
VDL
A brand for the dreamers and go-getters, VDL aims to enpower people by helping them be themselves with its innovative products. Born from the.
Website: vdlus.com |Brands like VDL
Popularity 2.2/10
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24
KIKO MILANO
KIKO MILANO is a well-known makeup and beauty brand that manufactures all kinds of makeup products. With more than 1400 high-quality makeup and beauty products, this Italian brand is famous among makeup lovers. The brand plays with many colors and...
Website: kikocosmetics.com |Brands like KIKO MILANO
Popularity 1.6/10
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25
StriVectin
StriVectin, a skincare brand, offers barrier-boosting skincare products for aging and changing skin. They provide formulas with independent clinical testing and demonstrable outcomes for every skin type, tone, and age. Niacin is the other clinically proven component for significantly altered,...
Website: strivectin.com |Brands like StriVectin
Popularity 1.6/10
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26
Bodyography
The skin needs a friendly product to apply for an attractive, along with a classy look, and Bodyography has an ideal skincare and make-up solution. It is a beauty brand that aims to make one blush with paraben and gluten-free...
Website: bodyography.com |Brands like Bodyography
Popularity 1.6/10
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27
Laneige
Laniege was founded over 25 years ago. They are known as true hydration experts. This is the perfect spot for people looking for a hydrating solution for their skin. Laniege claims that the secret to great skin is hydration, and...
Website: us.laneige.com |Brands like Laneige
Popularity 1.6/10
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28
MAKE UP FOR EVER
Makeup Forever is exactly what it sounds like. The company was founded in 1984, and they have been making cosmetics for all kinds of people. The company is dedicated to the industry, and they always come up with new beauty...
Website: makeupforever.com |Brands like MAKE UP FOR EVER
Popularity 1.6/10
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29
W7
Professionals created the W7 Brand to care for every aspect of your natural skin and all your cosmetic requirements. It offers premium goods at cost-effective prices that are affordable for everyone. It provides a wide variety of items, including eye...
Website: w7makeup.com |Brands like W7
Popularity 1.6/10
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30
Mineral Fusion
Mineral Fusion is the leading natural mineral-based cosmetic brand that started in 2007. They produce make-up that is vegan, paraben, and phthalate-free, with no artificial fragrance or harsh chemicals. They offer products that are healthy for your skin, they nourish,...
Website: mineralfusion.com |Brands like Mineral Fusion
Popularity 1.6/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Smashbox | m.smashbox.com | /smashbox-cosmetics | smashboxcosmetics | @smashbox | SmashboxCosmetics |
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
| ELF | elfcosmetics.com | – | – | @elfcosmetics | – |
| Hard Candy | hardcandy.com | /HardCandyLife | hardcandylife | – | HardCandyLife |
| Rimmel | rimmellondon.com | /rimmellondon | rimmellondonuki | @Rimmellondonuk | rimmellondon |
| L.A. COLORS | lacolors.com | /lacolorsusa | lacolorscosmetics | @lacolorsusa | lacolorsusa |
| Clarins | clarinsusa.com | /ClarinsUS | clarinsusa | @clarinsusa | Clarins US |
| Kanebo | kanebo-global.com | /ads | – | – | – |
| L.A. Girl | lagirlusa.com | /lagirlusa | lagirlcosmetics | @lagirlusa | lagirlcosmetics |
| Shiseido | shiseido.co.uk | /shiseidoginzatokyo | shiseido | – | shiseido |
