The 28 best men's foundation brands
Laura Geller, Revlon and bareMinerals lead our ranking of 28 men's foundation brands. Compare what each brand makes, visit its official site, or shop it online.
Men's Foundation brands, ranked
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1
Laura Geller
Baked powder foundations and color-correcting concealers are the signature picks, in a mid-range price bracket.
Website: laurageller.com |Brands like Laura Geller
Popularity 10.0/10
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2
Revlon
Drugstore liquid foundations with long-wear formulas and a broad shade range at accessible prices.
Website: revlon.com |Brands like Revlon
Popularity 9.1/10
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3
bareMinerals
Mineral powder foundations that build from sheer to full coverage, popular for a natural, lightweight finish.
Website: bareminerals.com |Brands like bareMinerals
Popularity 8.0/10
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4
ELF
Budget-friendly liquid and stick foundations, plus affordable brushes and sponges that suit beginners.
Website: elfcosmetics.com |Brands like ELF
Popularity 7.1/10
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5
Mary Kay
Sold mainly through consultants, with liquid and cream foundations matched to skin tones and undertones.
Website: marykay.com |Brands like Mary Kay
Popularity 6.5/10
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6
M·A·C
Studio-grade full-coverage foundations, including the Studio Fix powder line favoured by makeup artists for longwear.
Website: maccosmetics.com |Brands like M·A·C
Popularity 5.8/10
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7
wet n wild
Very affordable liquid and powder foundations, a low-cost option with a basic shade range.
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 5.0/10
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8
Atomy
Toothpaste, skin care sets and eye care products from Atomy follow the Korean K Beauty style. The South Korean company sells its products through distributors.
Website: atomy.com |Brands like Atomy
Popularity 4.1/10
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9
Smashbox
Primer-and-foundation combinations and the Photo Finish range, with a studio-style, camera-ready look.
Website: smashbox.com |Brands like Smashbox
Popularity 3.7/10
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10
Tom Ford
Tom Ford's foundations come in heavy gold-capped glass with pump dispensers, a luxury price level that sits well above typical drugstore bottles.
Website: tomford.com |Brands like Tom Ford
Popularity 3.7/10
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11
Dermablend
Cream-based full-coverage formulas that hide tattoos, birthmarks and surgical scars, for areas needing opaque cover.
Website: dermablend.com |Brands like Dermablend
Popularity 3.3/10
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12
Laura Mercier
Laura Mercier's face line includes foundations, cream blushes, bronzers, eye colors and setting powders, with finishes from radiant to matte.
Website: lauramercier.com |Brands like Laura Mercier
Popularity 2.9/10
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13
Glo Skin Beauty
Skin-first foundations that lean on hydrating ingredients for a natural, dewy finish.
Website: gloskinbeauty.com |Brands like Glo Skin Beauty
Popularity 2.9/10
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14
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to...
Website: toofaced.com |Brands like Too Faced
Popularity 2.9/10
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15
NYX
Butter Gloss is one of the lip products that draws the most attention from NYX Professional Makeup buyers. The brand comes from Los Angeles and makes cosmetics that are cruelty-free and vegan. Its eyeshadows and everyday makeup are formulated to...
Website: nyxcosmetics.com |Brands like NYX
Popularity 2.9/10
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16
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite...
Website: maybelline.com |Brands like Maybelline New York
Popularity 2.9/10
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17
Graftobian
Professional theatrical foundations and cream makeup used for stage, film and special effects.
Website: graftobian.com |Brands like Graftobian
Popularity 2.9/10
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18
Almay
Hypoallergenic, fragrance-free foundations built for sensitive skin, sold at drugstores.
Website: almay.com |Brands like Almay
Popularity 2.9/10
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19
PUPA
Italian makeup brand PUPA offers face makeup, eyeliner and nail polish, and its range includes black makeup shades. The line is formulated without parabens and silicones, according to its own description of the products.
Website: pupamilano.com |Brands like PUPA
Popularity 2.9/10
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20
IT Cosmetics
Skincare-infused foundations with anti-aging claims, marketed for mature and dry skin.
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 2.9/10
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21
Clarins
Clarins was established in 1954. The founder wanted to create this brand to understand women's needs. They wanted to create an attractive solution for all the women's needs in the beauty sector. They have taken inspiration from nature by studying...
Website: clarinsusa.com |Brands like Clarins
Popularity 2.4/10
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22
Yves Saint Laurent
Japanese stationery and makeup are the two most loved elements worldwide. Various brands are dealing with Japanese stationery, but very few with makeup. One of the most famous Japanese makeup brands is Yves Saint Laurent. Its primary vision is to...
Website: yslbeautyus.com |Brands like Yves Saint Laurent
Popularity 2.4/10
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23
Stila
Stila's purpose is to encourage women to express themselves through cosmetics. Stile is derived from the Italian word stile, which means style or design. A team makes Stila's products of famous makeup artists with the fashion industry in mind. They...
Website: stilacosmetics.com |Brands like Stila
Popularity 2.4/10
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24
Gucci
Set up in 1921 by Guccio Gucci, Gucci rapidly became an iconic Italian brand worldwide. However, the family started experiencing multiple disputes, which the brand got caught up in, leading to the Gucci family being overthrown from the industry. Later,...
Website: gucci.com |Brands like Gucci
Popularity 2.4/10
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25
Neutrogena
Neutrogena produces face and body skincare, including its Hydro Boost gel moisturizer, face cleansers and face sunscreens. The brand is widely recognized for formulas designed for different skin types. Its products are developed to be used as part of a...
Website: neutrogena.com |Brands like Neutrogena
Popularity 2.4/10
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26
Makeup Revolution
Beauty fans who want bold, on-trend color at affordable prices can find eyeshadow palettes, lipsticks, and makeup brushes from Makeup Revolution. The UK brand releases new shades and collections often, and its eyeshadow range is a common starting point for...
Website: revolutionbeauty.com |Brands like Makeup Revolution
Popularity 2.4/10
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27
Anastasia Beverly Hills
Anastasia Beverly Hills offers unique, great-performance products that encourage a healthy lifestyle, influenced by the ancient Greek notion of balance. Each product is designed with beauty fans in mind, from their skincare line to groundbreaking makeup brushes and equipment. Anastasia...
Website: anastasiabeverlyhills.com |Brands like Anastasia Beverly Hills
Popularity 1.7/10
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28
Burberry
Trench coats and eyeglass frames are among the signature pieces from Burberry, the British luxury house. Women's coats, scarves and fragrances are also made by the label, which uses fabrics such as cashmere and leather in its clothing. Its check...
Website: us.burberry.com |Brands like Burberry
Popularity 1.7/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Laura Geller | laurageller.com | /LauraGellerBeauty | lauragellerbeauty | – | LauraGellerUS |
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| bareMinerals | bareminerals.com | /bareminerals | bareminerals | @bareminerals | – |
| ELF | elfcosmetics.com | – | – | @elfcosmetics | – |
| Mary Kay | marykay.com | /MaryKay | marykayus | @MaryKay | – |
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| wet n wild | wetnwildbeauty.com | /wetnwildcosmetics | wetnwildbeauty | @@wetnwildbeauty | wetnwildbeauty |
| Atomy | atomy.com | /Atomymx | atomy_official | – | [ATOMY Taiwan Official]艾多美官方YOUTUBE頻道 |
| Smashbox | smashbox.com | /smashbox-cosmetics | smashboxcosmetics | @smashbox | SmashboxCosmetics |
| Tom Ford | tomford.com | /tomford | tomford | @tomford | TOMFORDINTERNATIONAL |
