The 28 best serum foundation brands
Revlon, M·A·C and Bobbi Brown lead our ranking of 28 serum foundation brands. Compare what each brand makes, visit its official site, or shop it online.
Serum Foundation brands, ranked
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1
Revlon
Drugstore-priced serum tint with SPF 15 and a light, buildable finish for everyday wear.
Top products: ILLUMINANCE Serum Tint SPF 15
Website: revlon.com |Brands like Revlon
Popularity 10.0/10
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2
M·A·C
Professional studio makeup line with an extensive shade range and full-coverage options.
Website: maccosmetics.com |Brands like M·A·C
Popularity 9.4/10
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3
Bobbi Brown
Intensive Serum Foundation gives SPF 40 with a natural, skin-like finish in many warm and neutral shades.
Top products: Intensive Serum Foundation SPF 40
Website: bobbibrowncosmetics.com |Brands like Bobbi Brown
Popularity 9.2/10
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4
bareMinerals
Mineral-based serum formulas with a brightening finish, suited to people wanting a lightweight base.
Top products: BareSkin Pure Brightening Serum Foundation· Original Pure Serum Foundation
Website: bareminerals.com |Brands like bareMinerals
Popularity 7.6/10
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5
Kat Von D
Full-coverage, matte-leaning serum foundation in a vegan formula with a deep range of tan and deep shades.
Top products: Good Apple Full Coverage Serum Foundation
Website: katvond.com |Brands like Kat Von D
Popularity 7.4/10
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6
No7
British drugstore label whose Lift and Luminate line adds a firming, triple-action serum base.
Website: us.no7beauty.com |Brands like No7
Popularity 6.5/10
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7
IT Cosmetics
Anti-aging CC-style serum foundations, with a solid compact option for travel and quick touch-ups.
Top products: CC+ Nude Glow Serum Foundation· Heavenly Luxe Solid Serum Foundation
Website: itcosmetics.com |Brands like IT Cosmetics
Popularity 6.0/10
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8
tarte
Plant-derived serum foundation range, with a colour-correcting CC option and hydrating 24-hour wear.
Top products: CC Tinted Serum· Timeless 24 Hour Hydrating Serum Foundation
Website: tartecosmetics.com |Brands like tarte
Popularity 6.0/10
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9
Neutrogena
Dermatologist-recommended skincare brand whose makeup leans toward lightweight, oil-free foundations.
Website: neutrogena.com |Brands like Neutrogena
Popularity 5.1/10
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10
Doll 10
Clean, dermatologist-tested serum foundations with a good run of lighter shades and skincare ingredients.
Top products: T.C.E Luminous Serum Foundation· Super Coverage Serum Foundation
Website: doll10.com |Brands like Doll 10
Popularity 5.1/10
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11
YENSA
Superfood-infused serum foundation with a silk-finish formula and a choice of light warm shades.
Top products: Super Serum Silk Foundation
Website: yensa.com |Brands like YENSA
Popularity 4.7/10
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12
Makeup Revolution
Inexpensive serum foundations that sit in fair shades, with a sealed silk-like finish.
Top products: Skin Silk Serum Foundation
Website: revolutionbeauty.com |Brands like Makeup Revolution
Popularity 4.2/10
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13
Perricone MD
Dermatologist-led skincare brand whose No Makeup Foundation Serum comes in buildable semi-matte finishes.
Top products: No Makeup Foundation Serum
Website: perriconemd.com |Brands like Perricone MD
Popularity 4.2/10
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14
Laura Geller
Skincare-infused serum foundation with SPF 50 sold in a fair-to-medium shade range.
Top products: Better Than Block Skincare Serum Foundation
Website: laurageller.com |Brands like Laura Geller
Popularity 3.9/10
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15
Shu Uemura
Shu Uemura, a Japanese cosmetics brand, is recognized for its cleansing oil and makeup brushes. Its line includes face makeup, eye and lip products, and skin care. Its formulas are made to be gentle and to suit many skin types,...
Website: shuuemura-usa.com |Brands like Shu Uemura
Popularity 3.8/10
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16
NYX
Butter Gloss is one of the lip products that draws the most attention from NYX Professional Makeup buyers. The brand comes from Los Angeles and makes cosmetics that are cruelty-free and vegan. Its eyeshadows and everyday makeup are formulated to...
Website: nyxcosmetics.com |Brands like NYX
Popularity 3.7/10
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17
BY TERRY
Trace minerals from the deep ocean and multi-mineral plant blends run through the formulas of BY TERRY, a beauty brand built on research. Its High-Resolution Mineral Cream is one of its signature products, and the brand applies the same approach...
Website: byterry.com |Brands like BY TERRY
Popularity 3.6/10
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18
Anastasia Beverly Hills
Anastasia Beverly Hills offers unique, great-performance products that encourage a healthy lifestyle, influenced by the ancient Greek notion of balance. Each product is designed with beauty fans in mind, from their skincare line to groundbreaking makeup brushes and equipment. Anastasia...
Website: anastasiabeverlyhills.com |Brands like Anastasia Beverly Hills
Popularity 3.5/10
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19
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite...
Website: maybelline.com |Brands like Maybelline New York
Popularity 3.3/10
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20
Clarins
Clarins was established in 1954. The founder wanted to create this brand to understand women's needs. They wanted to create an attractive solution for all the women's needs in the beauty sector. They have taken inspiration from nature by studying...
Website: clarinsusa.com |Brands like Clarins
Popularity 3.3/10
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21
Givenchy
Hubert de Givenchy created Givenchy, a French luxury designer ready-to-wear and fashion business, in 1952. It now focuses on Haute Couture and Ready to Wear designs under the creative guidance of Clare Waight Keller. Its mission is to unite a...
Website: givenchy.com |Brands like Givenchy
Popularity 3.2/10
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22
Younique
Mascara leads the Younique range, which also includes face makeup, makeup brushes and black cosmetics. The company's skin care and color cosmetics use rosewater, chamomile extract and other natural ingredients. Many of its products are gluten-free and vegan-friendly.
Website: youniqueproducts.com |Brands like Younique
Popularity 3.2/10
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23
Pacifica
Pacifica sells vegan, cruelty-free skincare and fragrance as a clean beauty brand. Its lineup includes perfumes, moisturizing lotion, mineral sunscreen and a face foam wash. The range covers both face care and fragrance, with the brand describing its formulas in...
Website: pacificabeauty.com |Brands like Pacifica
Popularity 3.0/10
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24
NARS
NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare and beauty items in various hues, textures, and finishes to serve your taste. The products are developed based on the...
Website: narscosmetics.com |Brands like NARS
Popularity 2.9/10
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25
ELF
ELF sells drugstore cosmetics, with affordable makeup and skincare for the eyes and face. Its range includes makeup brushes, black eyeliner, primers and lip products in several finishes. The brand is cruelty-free and sold in stores and online.
Website: elfcosmetics.com |Brands like ELF
Popularity 2.8/10
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26
Juice Beauty
Karen Behnke had struggled with a rare blood disorder in her childhood. This inspired her to produce healthy skincare solutions that could tackle common problems like wrinkles and blemishes. This resulted in the inception of Juice Beauty. She worked hard...
Website: juicebeauty.com |Brands like Juice Beauty
Popularity 2.8/10
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27
jane iredale
A first-of-its-kind company established in the beauty industry with the name Jane Iredale supplies cosmetics and a line of beauty products based on minerals. The American label supplies make-up for the face, eyes, cheeks, lips, tools, and kits, along with...
Website: janeiredale.com |Brands like jane iredale
Popularity 2.8/10
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28
banila co
In the world of cosmetics, Korean beauty products have a dominating presence worldwide. Banila Co is a Korean skincare brand set up in 2006 to help makeup lovers achieve their beauty dreams within everybody’s affordability range. As one of the...
Website: banilausa.com |Brands like banila co
Popularity 2.6/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Revlon | revlon.com | /revlon | revlon | @revlon | revlon |
| M·A·C | maccosmetics.com | /MACcosmetics | maccosmetics | @MACcosmetics | MACcosmetics |
| Bobbi Brown | bobbibrowncosmetics.com | /BobbiBrown | BobbiBrown | @BobbiBrown | – |
| bareMinerals | bareminerals.com | /bareminerals | bareminerals | @bareminerals | – |
| Kat Von D | katvond.com | – | – | – | – |
| No7 | us.no7beauty.com | /No7USA | no7usa | – | – |
| IT Cosmetics | itcosmetics.com | /itcosmetics | itcosmetics | @itcosmetics | itcosmetics |
| tarte | tartecosmetics.com | /tarte-cosmetics | tartecosmetics | @tartecosmetics | tartecosmetics |
| Neutrogena | neutrogena.com | /neutrogenaUS | Neutrogena | @Neutrogena | – |
| Doll 10 | doll10.com | /doll10beauty | doll10beauty | – | Doll 10 Beauty |
