The 26 best christmas toys brands
Hallmark, Mattel and PLAYMOBIL lead our ranking of 26 christmas toys brands. Compare what each brand makes, visit its official site, or shop it online.
Christmas Toys brands, ranked
TSCentral is reader-supported: we may earn a commission when you shop through links on this page. It does not affect the ranking.
-
1
Hallmark
Collectors chase the yearly Keepsake ornaments, which are dated and often carry light, sound or motion features.
Website: hallmark.com |Brands like Hallmark
Popularity 10.0/10
-
2
Mattel
Barbie, Hot Wheels and Fisher-Price cover dolls, cars and toddler play across a broad price range.
Website: shop.mattel.com |Brands like Mattel
Popularity 8.9/10
-
3
PLAYMOBIL
Playmobil builds figure sets with posable figures and detailed accessories, aimed mostly at pretend-play fans.
Website: playmobil.com |Brands like PLAYMOBIL
Popularity 8.4/10
-
4
Aurora
Lifelike plush animals with detailed faces and fur textures, including tiny keychain sizes and large cuddle toys.
Website: auroragift.com |Brands like Aurora
Popularity 8.3/10
-
5
Build-A-Bear Workshop
Build-A-Bear lets shoppers stuff and dress their own plush bear, so it suits gift-givers who want personalising.
Website: buildabear.com |Brands like Build-A-Bear Workshop
Popularity 8.1/10
-
6
M2 Machines
M2 Machines specialises in detailed diecast model cars, often with collector-grade finishes and limited runs.
Website: m2machines.com |Brands like M2 Machines
Popularity 8.1/10
-
7
GUND
Classic teddy bears with embroidered faces and ribbon bows, many in soft, long-lasting fabrics for keeping.
Website: gund.com |Brands like GUND
Popularity 7.0/10
-
8
Commonwealth
Commonwealth Toy & Novelty makes plush toys, stuffed animals and action figures. Its lines include Smooshy Mushy and Lots A Loops. The company also holds licenses for characters from franchises such as Star Wars, which appear across its toy range alongside its original designs.
Website: commonwealthtoy.com |Brands like Commonwealth
Popularity 6.9/10
-
9
Wild Republic
The Wild Republic is a family-owned and operated business that was established in Ohio in 1979. The company started with a simple goal: to inspire kids, parents, and teachers to develop an appreciation for all living things by offering realistic...
Website: wildrepublic.com |Brands like Wild Republic
Popularity 6.4/10
-
10
GANZ
GANZ was established by Samuel Ganz and his sons in 1950. GANZ has been in this business for a long time. Experience always amounts to something, and GANZ is its living and breathing proof. This is a family-owned company that...
Popularity 5.7/10
-
11
Hasbro
Hasbro covers board games, action figures and branded toy lines, spanning both classic and licensed play.
Website: hasbropulse.com |Brands like Hasbro
Popularity 5.6/10
-
12
Fiesta
Families and toy collectors looking for soft, cuddly companions will find plush animals from Fiesta Plush. The company is based in Vernon, California, and makes stuffed animals ranging from teddy bears and dogs to more unusual creatures, all built for...
Website: fiestatableware.com |Brands like Fiesta
Popularity 5.3/10
-
13
Animal Adventure
Animal Adventure, formerly Dan Dee, makes soft plush animals aimed mainly at young children.
Website: animaladventure.com |Brands like Animal Adventure
Popularity 4.3/10
-
14
Mary Meyer
Soft cuddle toys and baby blankets with simple shapes and gentle fabrics for newborns and infants.
Website: marymeyer.com |Brands like Mary Meyer
Popularity 3.8/10
-
15
Nanco
Nanco makes plush toys, stuffed animals and dolls, including licensed SpongeBob characters. Its plush products range in size from small toys to large stuffed animals. Dolls and stuffed animals are sold alongside the plush line. Vintage Nanco pieces are collected...
Popularity 3.8/10
-
16
JAKKS Pacific
JAKKS Pacific is the world's largest manufacturer and marketer of licensed plush, action figures, and collectibles, as well as the world's leading developer of electronic learning toys and a top producer of consumer products for significant licensors in categories such...
Website: jakks.com |Brands like JAKKS Pacific
Popularity 3.8/10
-
17
Jada Toys
Jada Toys designs die-cast toy cars, action figures, and collectibles, with a strong focus on film-inspired vehicles such as the Fast and Furious series. The brand aims its toys at children and collectors who enjoy detailed car models and playful...
Website: jadatoysinc.com |Brands like Jada Toys
Popularity 3.7/10
-
18
Manhattan Toy
Wooden playsets and bath toys with natural finishes, sized for toddlers' small hands and easy grip.
Website: manhattantoy.com |Brands like Manhattan Toy
Popularity 3.5/10
-
19
TOMY
Don’t kids become headstrong when it comes to toys? This means every parent is bound to be concerned regarding the toys their kids play with passionately. Here’s where Tomy plays its magic! The company skillfully manufactures fun-learn toys and nursery...
Website: us.tomy.com |Brands like TOMY
Popularity 3.3/10
-
20
NECA
Collectors and movie fans looking for display pieces turn to NECA, a company that makes licensed action figures, statues, and replica props. Its lines include Teenage Mutant Ninja Turtles figures and Predator toys, with Shredder figures among the character pieces.
Website: necaonline.com |Brands like NECA
Popularity 3.2/10
-
21
Spin Master
Paw Patrol vehicles and Hatchimals surprise eggs, plus Bakugan battle figures for kids who like collecting.
Website: spinmaster.com |Brands like Spin Master
Popularity 3.2/10
-
22
Kids Preferred
With a strong sense of creating something unique and playful, Kids Preferred strives to paint childhood in its most vivid colors. They promise toys made with utmost reliability and quality. Delivering an impressive line of products, they currently cater to...
Website: kidspreferred.com |Brands like Kids Preferred
Popularity 3.2/10
-
23
Pillow Pets
Pillow Pets are plush animals that fold into a pillow, popular for comfort and travel.
Website: pillowpets.com |Brands like Pillow Pets
Popularity 3.2/10
-
24
Jazwares
Jazwares, Inc. is a toy company that creates, manufactures, sells, and licenses a wide variety of toys and accessories for consumers worldwide. Video game controllers, collectible action figures and accessories, fashion, sports, children's plush items, miniature cars, and novelty toys...
Website: jazwares.com |Brands like Jazwares
Popularity 3.0/10
-
25
Maisto
Maisto is dedicated to making accurate and beautiful models of vehicles. They are passionate about the miniature models they make of the various automobiles for their customers. People who like to collect the multiple models of different brands of cars...
Website: maisto.com |Brands like Maisto
Popularity 3.0/10
-
26
Funko
Pop! vinyl figures from Funko are stylized collectible figures drawn from movies, TV, games and comics. The line covers Star Wars and Harry Potter characters, along with action figures and bobbleheads that suit fans who collect a particular franchise.
Website: funkogames.com |Brands like Funko
Popularity 2.8/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| Hallmark | hallmark.com | /Hallmark-Ornaments | hallmark_ornaments | @ornamentfactory | HallmarkOrnaments.com |
| Mattel | shop.mattel.com | – | – | – | – |
| PLAYMOBIL | playmobil.com | /PlaymobilCanada | playmobil | @playmobil | – |
| Aurora | auroragift.com | /AuroraSpringsHoney | auroraspringshoney | – | – |
| Build-A-Bear Workshop | buildabear.com | /Buildabear | buildabear | @buildabear | Buildabearworkshop1 |
| M2 Machines | m2machines.com | – | m2machines | – | – |
| GUND | gund.com | /gottagettagund | gottagettagund | @gottagettagund | – |
| Commonwealth | commonwealthtoy.com | /thecommonwealthclub | cwclub | @cwclub | – |
| Wild Republic | wildrepublic.com | /WildRepublic | Wild_Republic | @wild_republic | Wild Republic |
Christmas Toys Buying Guide
Christmas is just around the corner, and it's time to start thinking about what toys to buy for the kids. With so many options available, it can be overwhelming to decide which toys to get. To help you make an informed decision, we've put together this Christmas toys buying guide.
Age-Appropriate Toys
It's important to choose toys that are age-appropriate for the child you're buying them for. Not only can inappropriate toys be dangerous, but they may not provide the right level of stimulation for the child's development.
- 0-12 months: Soft toys, crib toys, rattles, teething toys, and activity mats are great options for babies.
- 1-2 years: Building blocks, shape sorters, push and pull toys, and activity tables can help toddlers develop their motor skills.
- 3-5 years: Puzzles, board games, dolls and action figures, arts and crafts, and remote control cars can provide hours of entertainment and stimulate creativity and problem-solving skills.
- 6-8 years: Construction sets, science kits, bikes, and scooters can encourage physical activity and promote learning about the world around them.
- 9-12 years: Video games, technology-oriented toys, and sports equipment can help older kids develop critical thinking skills and social interaction.
Toy Safety
When buying toys, safety should always be a top priority. You don't want to give a child a gift that could cause injury or harm. Here are some things to keep in mind when choosing safe toys:
- Read the label: Look for age recommendations, safety warnings, and any other information about potential hazards.
- Check for small parts: Small parts can be a choking hazard for young children, so ensure that any toys you purchase don't have any small or loose parts that could be swallowed.
- Look for quality: Poorly made toys can break easily, exposing sharp edges or small parts that can be dangerous. Choose quality toys from reputable manufacturers.
- Consider your environment: Outdoor toys like bikes or skateboards may be more appropriate if you have a large backyard or live near a park, while indoor toys like board games or art supplies may be better suited if you live in a small apartment or have limited outdoor space.
Toy Durability
Kids can be hard on their toys, so it's important to choose toys that can withstand some wear and tear. Here are some things to consider when thinking about durability:
- Made of sturdy materials: Toys made of hard plastic or wood tend to be more durable than those made of flimsy materials like cardboard or foam.
- Tested for safety: Look for toys that have been safety tested and certified by organizations like the Consumer Product Safety Commission (CPSC) or the European Union's CE mark.
- Brand reputation: Choose toys from reputable brands who have a proven track record of producing quality products.
- Read reviews: Check online reviews from other parents or experts to get an idea of how well certain toys hold up over time.
Toy Interactivity
Kids love toys that are interactive and engage their senses. Here are some things to keep in mind when choosing toys with interactivity in mind:
- Sensory stimulation: Look for toys that engage multiple senses, like toys with bright colors, sounds, and textures.
- Musical toys: These can be especially engaging for young children and can help develop an appreciation for music and rhythm.
- Movement: Consider toys that move, like remote control cars or robots, or toys that require physical activity, like bikes or scooters.
- Technology: For older kids, consider toys that incorporate technology like smartphones, tablets, or gaming consoles.
Budget-Friendly Toys
Buying Christmas gifts can be an expensive endeavor, especially if you have multiple children to buy for. Here are some budget-friendly toys that are sure to please:
- Arts and crafts supplies: You can buy coloring books, stickers, markers, and other arts and crafts supplies in bulk for a reasonable price.
- Building blocks: These toys are relatively inexpensive but can provide hours of entertainment and stimulate creativity.
- Board games: Many classic board games like Monopoly or Clue can be purchased for under $20.
- Musical instruments: You can find small, child-sized musical instruments like guitars or drums for a reasonable price.
Conclusion
Choosing the right Christmas toys for children can be a challenging task, but with the right information and considerations in mind, you can make an informed decision that both you and the child will be happy with. Remember to choose age-appropriate and safe toys, look for durability and interactivity, and don't be afraid to consider budget-friendly options that can still provide hours of entertainment and stimulation. Happy shopping!
