The 30 best white eyeliner brands
NYX, nabi and Rimmel lead our ranking of 30 white eyeliner brands. Compare what each brand makes, visit its official site, or shop it online.
White Eyeliner brands, ranked
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1
NYX
NYX is one of the budding professional make-up brands across the globe. The brand supports and vocalizes self-expression and boldness. Originating from Los Angeles, NYX has cruelty-free and 100% vegan products that last longer than usual make-up. Use their expert formulas and ace the basic cosmetic glow by getting all creative with your looks. They also support equality for all, thus, believing in the dynamic world revolutionizing to inclusivity. Have you explored their classics yet? Their Butter Gloss is worth a try.
Website: nyxcosmetics.com |Brands like NYX
Popularity 10.0/10
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2
nabi
Nabi Cosmetics is a new-age beauty industry company that specializes in the sale of quality assured beauty products. Their selection includes false lashes care, eye makeovers, lip makeup, facial beauty, nail polish sets, lip makeup sets, face beauty sets, nail polish sets, and covid care items such as sanitizers and masks. They use cruelty-free technology in their goods, including gel nail paints, nail care treatment kits, and a variety of mesmerizing shades of lip colors.
Website: nabicosmetic.com |Brands like nabi
Popularity 9.1/10
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3
Rimmel
Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.
Website: rimmellondon.com |Brands like Rimmel
Popularity 6.1/10
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4
COVERGIRL
Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual, their goods perform admirably, allowing you to be your most attractive self. This makeup gives you a flawless appearance. Don't forget to use their exciting eye, lip, and nail products to add color to your cheeks, lips, and eyes. Check out their new TruBlend foundation for a beautiful complexion that lasts the whole day.
Website: covergirl.com |Brands like COVERGIRL
Popularity 5.8/10
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5
Maybelline New York
Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.
Website: maybelline.com |Brands like Maybelline New York
Popularity 5.1/10
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6
wet n wild
Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the late 1960s has grown into one of America's largest makers and dealers of mass cosmetics. They are a firm dedicated to creating more extraordinary items at a fair price. From cosmetics to face care, skincare, and nail care, their extensive selection of more significant goods will suit all of your needs. Their team exclusively provides you with fabulous cosmetics, skincare, and hair care products.
Website: wetnwildbeauty.com |Brands like wet n wild
Popularity 4.5/10
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7
Max Factor
Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get the proper hue for your skin tone and create the perfect appearance for every occasion with a wide choice of items, including foundation, mascara, lipstick, and eyeshadows. Its mission is to be a global leader in the glamour industry, inspiring women through beauty and assisting them in reaching their most significant potential. Their expertise in color, quality, and innovation has propelled them to the top of the cosmetics industry.
Website: maxfactor.com |Brands like Max Factor
Popularity 3.8/10
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8
LAVAL
Laval is a skincare and makeup brand that provides products of high quality to meet the needs of all women of all ages. From anti-aging creams to concealers, Laval Cosmetics has it all. For the last 30 years, Laval Cosmetics has focused on creating great quality products while keeping them affordable for everyone. Its mission is to provide an experience focused on customer satisfaction. They understand that every woman deserves to feel confident in her own skin, and they want to help them do just that.
Website: lavalcosmetics.co.uk |Brands like LAVAL
Popularity 3.4/10
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9
L.A. Girl
L.A. Girl is focused on making items that provide incredible value while being fashionable and giving the best quality at an accessible price. Their gifted, creative makeup artists and beauty specialists work tirelessly to create new, innovative products inspired by...
Website: lagirlusa.com |Brands like L.A. Girl
Popularity 3.0/10
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10
Stila
Stila's purpose is to encourage women to express themselves through cosmetics. Stile is derived from the Italian word stile, which means style or design. A team makes Stila's products of famous makeup artists with the fashion industry in mind. They...
Website: stilacosmetics.com |Brands like Stila
Popularity 2.8/10
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11
Italia Deluxe
Italia Deluxe provides you with the very best in cosmetics. Suitable for all skin types and all skin tones, Italia Deluxe makes sure that your cosmetics are chemical-free, harmless, and animal-cruelty-free tested. Available in all ranges of make-up you desire...
Website: italiadeluxemakeup.com |Brands like Italia Deluxe
Popularity 2.8/10
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12
ColourPop
ColourPop is a forward-thinking cosmetics business that offers more fantastic, premium goods at reasonable prices. They push the frontiers of innovation to produce appropriate items for any lifestyle or event. Its mission is to be your one-stop shop for all...
Website: colourpop.com |Brands like ColourPop
Popularity 2.6/10
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13
blinc
Blinc Cosmetics creates tube mascara to find a solution that does not smear, flake, or run. Blinc's oil-free formula allows for all-day wear. Unlike many "waterproof" mascaras, they did not need to be removed with harsh makeup removers or washing....
Website: blincinc.com |Brands like blinc
Popularity 2.5/10
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14
Saffron
Saffron is a cosmetics company that sells makeup, perfumes, and skincare items. They have an excellent choice of the most recent colors, styles, and patterns that are quality tested and reasonably priced. Their saffron's extensive blusher color delivers a natural...
Website: saffroncosmetics.co.uk |Brands like Saffron
Popularity 2.4/10
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15
NYC
A community in NYC called Burning Man puts on activities that motivate and encourage individuals to improve their life and the world around them. Annual Burning Man festivities occur in Black Rock City, Nevada, a temporary settlement. This extraordinary event...
Website: burningman.nyc |Brands like NYC
Popularity 2.4/10
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16
jane iredale
A first-of-its-kind company established in the beauty industry with the name Jane Iredale supplies cosmetics and a line of beauty products based on minerals. The American label supplies make-up for the face, eyes, cheeks, lips, tools, and kits, along with...
Website: janeiredale.com |Brands like jane iredale
Popularity 2.3/10
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17
PHOERA
PHOERA is a cosmetics brand that is committed to making high-quality makeup products. They have everything from matte to creamy concealers to the bright red lip tint you have always wanted. They have a diverse range, so everyone with various...
Website: phoera-cosmetics.com |Brands like PHOERA
Popularity 2.2/10
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18
Bourjois
Bourjois, a French beauty company with more than 170 years of history, is recognized as the top skincare expert in the world of cosmetics and makeup. The product collection includes BB creams and foundations, eye shadows, lipsticks, lip glosses, concealers,...
Website: bourjois.com |Brands like Bourjois
Popularity 2.2/10
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19
MUA Make Up Academy
MUA is your one-stop-shop for any makeup, cosmetics, and beauty product. They offer a wide range of 100% vegan and cruelty-free products - from eye shadow palettes to nail stickers, you can find everything you need in one place. They...
Website: muastore.co.uk |Brands like MUA Make Up Academy
Popularity 2.1/10
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20
Younique
Younique is a cosmetic business and a society of people who believe in sharing their love of beauty. They are a global brand that promotes an individual's self, originality, and soul. Younique aims to use premium-quality goods to elevate, empower,...
Website: youniqueproducts.com |Brands like Younique
Popularity 2.1/10
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21
GOSH
GOSH COPENHAGEN has a diverse product line, including cosmetics, perfumes, haircare, skincare, body care, and pharmaceuticals. With over years of experience in the industry and a strong focus on research and development, they aim to be at the forefront of...
Website: goshcopenhagen.com |Brands like GOSH
Popularity 2.1/10
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22
WUNDER2
Your brows define your face, highlight your main features, and give you the exhilarating persona that everyone is mesmerized over. With WUNDERBROW, you can avail yourself of the best brow products that highlight your brows and put them out in...
Website: wunder2.com |Brands like WUNDER2
Popularity 2.1/10
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23
BISSÚ
Bissú is an international supplier of everyday make-up goods that ships to the US, Canada, and Europe. It is a Mexican beauty brand committed to the affordable provision of quality make-up. The company provides multiple varieties of highly-pigmented cosmetics available...
Website: bissuusa.com |Brands like BISSÚ
Popularity 2.0/10
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24
Stargazer
Stargazer makes your wildest makeup dreams come true. The company started in 1978 and expanded significantly in the following decades. The initial stall opened at the market in London. This brand specializes in bringing vibrant colors to your makeup palette....
Website: stargazer-products.com |Brands like Stargazer
Popularity 2.0/10
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25
Smashbox
Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts with an idea scribbled on a cocktail napkin in their Photo Studio or on set with a famous client. Professional...
Website: m.smashbox.com |Brands like Smashbox
Popularity 1.9/10
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26
Urban Decay
Urban Decay is a cosmetics firm that sells more fantastic makeup to customers who desire long-lasting goods. They aim to develop creative and problem-solving cosmetics with the excellent color payoff, exceptional blend-ability, and long-lasting effects. They feel that makeup is...
Website: urbandecay.com |Brands like Urban Decay
Popularity 1.9/10
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27
Hard Candy
Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every woman desires to seem attractive, assertive, and confident; to achieve this, you must use cosmetic items that bring out the...
Website: hardcandy.com |Brands like Hard Candy
Popularity 1.8/10
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28
Kat Von D
Kat Von D is a pop singer and creator with a goth-inspired lifestyle. The talented tattoo artist has displayed her unique skills through several Hollywood celebrities. Her music is the extended medium for self-expression and developed for niche listeners who...
Website: katvond.com |Brands like Kat Von D
Popularity 1.8/10
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29
Too Faced
A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to...
Website: toofaced.com |Brands like Too Faced
Popularity 1.8/10
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30
Miss Sporty
Miss Sporty is a beauty brand with various product ranges for every occasion to make you look good naturally. They offer a wide range of eyes essentials to be named as eyeliner & crayon pencil, eyeshadow, mascaras, and eyebrows; and...
Website: miss-sporty.com |Brands like Miss Sporty
Popularity 1.8/10
Official websites and social accounts
| Brand | Website | X / Twitter | YouTube | ||
|---|---|---|---|---|---|
| NYX | nyxcosmetics.com | /nyxcosmetics | nyxcosmetics | @nyxcosmetics | – |
| nabi | nabicosmetic.com | – | nabicosmetics | – | – |
| Rimmel | rimmellondon.com | /rimmellondon | rimmellondonuki | @Rimmellondonuk | rimmellondon |
| COVERGIRL | covergirl.com | – | covergirl | @covergirl | CoverGirl |
| Maybelline New York | maybelline.com | /maybelline | maybelline | @maybelline | maybellinenewyork |
| wet n wild | wetnwildbeauty.com | /wetnwildcosmetics | wetnwildbeauty | @@wetnwildbeauty | wetnwildbeauty |
| Max Factor | maxfactor.com | /MaxFactorUK | maxfactor | @MaxfactorUK | MaxfactorUK |
| LAVAL | lavalcosmetics.co.uk | – | lavalcosmetics | @lavalcosmetics | – |
| L.A. Girl | lagirlusa.com | /lagirlusa | lagirlcosmetics | @lagirlusa | lagirlcosmetics |
| Stila | stilacosmetics.com | /stila-cosmetics-60696985475 | stilacosmetics | @stilacosmetics | stilavideo |
White Eyeliner Buying Guide
White eyeliner can be a great addition to any makeup collection. It is a versatile tool that can be used in multiple ways to enhance your eyes and overall makeup look. However, purchasing the right white eyeliner can be an overwhelming task with so many options available in the market.
In this buying guide, we will cover all the important factors that you need to consider before buying white eyeliner. We will also provide recommendations for some of the best white eyeliners available in the market.
Types of White Eyeliners
Before jumping to the buying guide, let's understand the different types of white eyeliners available in the market.
Pencil White Eyeliner
Pencil white eyeliner is a classic type that most people are familiar with. This type of eyeliner is easy to apply and provides a soft and subtle white look. It is great for creating a base for eyeshadows, making your eyes look brighter, and defining the inner corners of your eyes.
Liquid White Eyeliner
Liquid white eyeliner is a newer form that has become popular. It provides a sharp and precise line that can be used for various eye makeup looks. Liquid white eyeliner is great for creating graphic eye looks, such as floating eyeliner, winged eyeliner, and double-winged eyeliner.
Gel White Eyeliner
Gel white eyeliner is a versatile form that can be used for various eye makeup looks, including smoky eyes and graphic eye looks. It is similar to liquid eyeliner but has a thicker consistency, making it easier to apply and less likely to smudge. Gel white eyeliner also provides a bold and opaque finish.
Cream White Eyeliner
Cream white eyeliner is a newer form that has become popular. It has a similar consistency to gel eyeliner but is easier to blend, making it great for creating smoky eyes. It also provides a bold and opaque finish.
Factors to Consider Before Buying White Eyeliner
Now that you understand the different types of white eyeliners available in the market, let's discuss the factors that you need to consider before buying white eyeliner.
Pigmentation
The pigmentation of white eyeliner is one of the most important factors to consider before buying. You want an eyeliner that is opaque and bold, providing you with a bright white color. A poorly pigmented eyeliner will end up looking faded and translucent, which is not the look you want to achieve.
Opacity
The opacity of white eyeliner is another important factor to consider. You want an eyeliner that is opaque and does not require multiple coats to achieve the desired look. A translucent eyeliner will be difficult to see and defeat the purpose of using white eyeliner.
Staying Power
The staying power of white eyeliner is another crucial factor to consider. You want an eyeliner that will not smudge, fade, or run throughout the day. Look for an eyeliner that is waterproof or smudge-proof for long-lasting wear.
Application Method
Consider the application method of the eyeliner before buying. Liquid and gel eyeliners require a steady hand and precision while applying. Pencil and cream eyeliners are easier to apply but require frequent sharpening or dipping to get the desired effect.
Price
The price of the eyeliner is an important factor to consider before buying. Price does not always guarantee quality, but you also don't want to purchase a cheap eyeliner that will not perform as expected. Look for an eyeliner that offers good value for money.
Best White Eyeliners
Now that you understand the factors to consider before buying white eyeliner, let's take a look at some of the best white eyeliners available in the market.
NYX Professional Makeup Faux Whites Eye Brightener
The NYX Professional Makeup Faux Whites Eye Brightener is a white pencil eyeliner that provides a soft and subtle look. It is great for brightening the inner corners of your eyes and creating a base for eyeshadows. The eyeliner is pigmented and opaque, providing a great color payoff. It is also smudge-proof and waterproof, providing long-lasting wear.
Stila Stay All Day Waterproof Liquid Eye Liner, Snow
The Stila Stay All Day Waterproof Liquid Eye Liner in Snow is a liquid white eyeliner that provides a sharp and precise look. It is great for creating graphic eye looks, such as winged and double-winged eyeliner. The eyeliner is pigmented and opaque, providing a bold and bright white color. It is also smudge-proof and waterproof, providing long-lasting wear.
MAC Chromographic Pencil in Pure White
The MAC Chromographic Pencil in Pure White is a white pencil eyeliner that provides a bold and opaque color. It is great for creating a base for eyeshadows and defining the inner corners of your eyes. The eyeliner is pigmented and opaque, providing a great color payoff. It is also smudge-proof and waterproof, providing long-lasting wear.
NARS Kohliner in Minorque
The NARS Kohliner in Minorque is a cream white eyeliner that can be used for various eye makeup looks. The cream formula is easy to blend, making it great for creating smoky eyes. The eyeliner is pigmented and opaque, providing a bold and bright white color. It is also smudge-proof and waterproof, providing long-lasting wear.
Buxom Hold The Line Waterproof Eyeliner in Call Me
The Buxom Hold The Line Waterproof Eyeliner in Call Me is a gel white eyeliner that provides a bold and opaque color. It is great for creating various eye makeup looks, including smoky eyes and graphic eye looks. The eyeliner is pigmented and opaque, providing a great color payoff. It is also smudge-proof and waterproof, providing long-lasting wear.
Conclusion
White eyeliner is a great addition to any makeup collection. It can be used in multiple ways to enhance your eyes and overall makeup look. Before buying white eyeliner, consider the pigmentation, opacity, staying power, application method, and price. Some of the best white eyeliners available in the market include the NYX Professional Makeup Faux Whites Eye Brightener, Stila Stay All Day Waterproof Liquid Eye Liner in Snow, MAC Chromographic Pencil in Pure White, NARS Kohliner in Minorque, and Buxom Hold The Line Waterproof Eyeliner in Call Me.
Choose the eyeliner that best fits your needs and enjoy the brightening and enhancing effects of white eyeliner!
